Corporate Values

We never forget that customers are the heart and soul of all we do. To this end, we work hard to exceed shoppers’ expectations every time they visit one of our stores. Specific initiatives via which we deliver on this promise include:

Customer-oriented store designs and layouts that encourage visitors to spend by perfectly reflecting their aspirations and expectations

The enhancing of communications and shoppers’ satisfaction with value-added services and innovations such as in-store touch-screen tablets, online pre-ordering and an arrival collection service, etc

Holistic staff management programmes that integrate product trainings and practices with robust audit and motivational campaigns to ensure our staff always offer superior service Best-in-class “demand” chain, “just-in-time” logistics and insightful IT system-originated data that guarantee both optimal stock availability and quality assurance while maximizing inventory productivity.