Exclusive Fragrance Pre-Launch

We have successfully spearheaded exclusive Asian launches for Ralph Lauren’s Big Pony Fragrance Collection for Women and Anna Sui’s Fairy Dance Secret Wish at Hong Kong International Airport (HKIA). NWHK is proud again to report yet another travel retail first with Truth or Dare by Madonna fragrance at NWHK’s Temptation Duty Free stores ahead of other travel retailers across Asia.

Madonna’s debut signature fragrance is an enticing scent, perfectly embodies her legendary eclectic, bold, opulent and sensual style. Supported by prominent promotional activities, the new launch includes a gift-with-purchase promotion offering the Madonna Truth Gift Beaded Bangle, such exciting launch promotion will satisfy impulse purchases among travellers who wish to indulge themselves and also buy gifts to reward their loved ones.

“This exclusive premiere of Madonna’s debut fragrance is yet another joint effort with Coty Prestige Travel Retail, following last October’s triumphant launch of Bottega Veneta’s first ever scent. At NWHK, we are grateful to enjoy such privilege when it comes to showcasing new products ahead of other travel retailers in Asia. We are confident to register another success with this launch with more to come in the pipeline”, said Ms. Lay Leng Tan, NWHK’s General Manager, Perfumes & Cosmetics.

“Coty has successfully launched several fragrance brands in the celebrity category with ongoing success stories such as Jennifer Lopez and Gwen Stefani. Coty is now co-operating with a music icon who is much more than a celebrity. Together with our retail partners across the world, we introduce Truth or Dare by Madonna, the first fragrance from a true idol and the most successful female recording artist of the century. Leveraging on all Madonna’s planned activities in 2012 such as a new album released in March, World Tour starting in May and a new film directed by herself later on in 2012, we have definitely high sales expectation of the new fragrance”, said Jan Kristiansen Binder, Director – Asia Pacific, Coty Prestige Travel Retail.

Truth or Dare by Madonna is a floral fragrance for the true gourmand. It features a uniquely rich blend of almost narcotically appealing floral elements such as gardenia and creamy tuberose balanced out by subtly addictive woods and vanilla that are every bit as iconic as Madonna herself! Classic yet contemporary, the fragrance challenges users to embrace the duality of their true nature and the tension that lies within each and every one of us. NWHK takes pride to add this latest attractive scent to its constantly expanding perfumes & cosmetics portfolio. In doing so, NWHK has every confidence that their newest fragrance’s signature characters of sensuality and individuality will prove irresistible to travellers from all walks of life.

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