For Beloved One at Hong Kong International Airport

We haslaunched “For Beloved One” at its perfumes and cosmetics mega store Temptation Duty Free at Hong Kong International Airport, being the first travel retail location in Asia to offer this hottest, top-selling skincare brand from Taiwan.

“For Beloved One” is well-known for its pioneering invention of the bio-cellulose mask, applying medical bio-fibers into the beauty field for the first time. It is approved of and praised by many cosmetic surgeons. All “For Beloved One” products are patented and received endorsements by many doctors and world-famous pharmaceutical companies. It has received many acclamations from major media and favored by many celebrities in Taiwan, Hong Kong, Macau and Mainland China.

Five signature products were selected for the launch, including the best-selling bio-cellulose intensive treatment masks which make the brand a leading expert in the whitening field. Certified by American FDA (Food and Drug Administration), “For Beloved One” bio-cellulose mask uses the finest natural biological fiber. Its maximum diameter is only 20 nanos, which is 1/133 of the one in a traditional nonwoven facial mask, and matches tightly to the skin. The product is welcomed by customers who need all dimensional whitening skincare, hope for anti-oxidisation protection and simple skincare steps with complete effects at the same time. In addition, Temptation also offers travel retail exclusive sets tailored for customers’ on-the-go.

“Understanding customers’ genuine needs and being able to add values to our offer are essential in deciding our brand selection and merchandise assortments, which ultimately lead to total customer satisfaction. At our Temptation Duty Free stores, we are committed to demonstrate our constant quest of being a pioneer in the beauty category. We will continue working closely with brands to bring innovations at HKIA in response to customers’ desire and lifestyle, further enhancing HKIA’s reputation for diversity of beauty choices.”

Temptation Duty Free has validated many successful launches of new brands and products to global customers, which is why it was chosen by “For Beloved One” to make its premiere launch at HKIA. In support to this exclusive launch, a strong awareness campaign is in place, including TV interviews.

“We are very excited to see “For Beloved One’s” outstanding performance within such a short period of time. The encouraging result indicates the brand’s strong appeal to Asian customers and high potential in the travel retail market. We are also thankful for the brand’s dedication in promoting the HKIA launch to its local media. With our collective efforts, we are confident that more rewarding results will come along!”


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