Pre-launch of Monster Diamond Tears – Edge Headphones

Encountering the challenge of electronics category’s severe competition with the domestic market, we tactfully maximises its market share by bringing in exclusive launches with a leading position. The latest example is the Monster Diamond Tears – Edge Headphones which offer exclusively ahead of other electronics retailers in Hong Kong. This high performance audio accessory is now available from three “Sound & Vision Enriching Life” and two “Fortress” outlets at Hong Kong International Airport (HKIA).

NWHK is delighted to extend the strategic partnership with Monster as a result of the success of Yao Monster Headphones launch over Christmas 2010. The preceding introduction was celebrated with the coveted DFNI Product Award 2011 in the “Best New Gifts & Electronics Product” category. Over the years, NWHK has gained privileges in many unique electronics offering, capitalising on its category insights and strong brand partnerships. The ultimate aim is to continuously enhance HKIA’s electronics choices with innovative and value-added offers for travellers.

“Thanks to the brand’s trust and confidence with us, we are delighted to be granted the exclusivity to launch Monster Diamond Tears – Edge high performance headphones ahead of any Hong Kong retailer. This latest exclusive is yet another valid example of our strong partnership with top brands. It also demonstrates our pivotal role in securing privileges for HKIA passengers. In bringing on-the-go customers electronics accessories, we satisfy their demand for newness and need for “total solutions”.? We aim to be the first with the latest.”

The new Diamond Tears headphones are the latest masterpiece of consumer electronics and accessories giant, Monster in collaboration with Korea’s talented engineer, songwriter, producer and actor JYP. The end result is high performance headphones with world-class audio features and styling of a teardrop-shaped diamond. Such an exquisite design perfectly matches the needs of more sophisticated listeners and is particularly appealing to younger women. In addition to high performance, Monster Sound’s other special features include pillow-soft ear cushions and a heads-free function compatible with both iPhone and Android smartphones. Its convenient foldaway design further enhances the product’s portability and ease of storage.

“Covering everything from lifestyle gadgets to top-of-the-range professional electronics, “Sound & Vision Enriching Life” stores do offer the most unique, trendy and innovative electronics for everyone!” Ms. Lay Leng Tan concluded.


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