The Importance of Work-life Balance

I came across this article the other day on Business Insider about the best jobs for work-life balance, and, lo and behold, SEO specialist is on the second of the list. I cannot agree more with what I’m seeing. A day in the life of a SEO specialist can be quite hectic – not only do we manage Google and Yahoo SEO work, sometimes we dabble in paid search as well. While I know that some Hong Kong SEO companies can be quite cut-throat, most of them are quite laid-back compared to other industries. To be honest, in a place like Hong Kong, a job with no overtime work is a blessing already. I’m fortunate enough to work in a company that very much values work-life balance. However, most employees in the city just want to suck the life out of you and leave you very little room to live. Let me tell you why work-life balance should deserve more attention from companies.

First, excessive workload and stress ultimately cause inefficiency. When you are constantly under pressure, you are more prone to make mistakes at work and your productivity naturally declines. Imaging sitting in front of your computer for nine hours straight with one hour of lunch break only – it can really drive one insane. If you are working overtime every single day and are always going home late and tired, don’t be surprised you find yourself constantly making mistakes in a day.

Second, work-life imbalance can lead to a negative working environment. If your employees go to work every day looking dreadful and exhausted, it can be detrimental to the spirit of your team. Creating a positive office environment is extremely important in boosting office morale and ultimately the efficiency of your employees. When you are happy, you work better and faster – that is just a simple fact of life.

Last but not least, we simply deserve a life outside of work. We have our friends and family we want to spend time with besides our co-workers and bosses. Sitting in front of your desk and pretending to work is simply the biggest time-waster ever. Coming from someone who has been there, I can tell you there is nothing worse than that, not even ten reports due on the same day with client chasing you through the phone and email constantly. After all, we are all human and we are very much entitled to a life outside of work.

I have seen too many friends getting suffocated under this horrible working culture in the city. If employers could be a bit more understanding and lenient, perhaps it could help ease up the pressure at work and create a much more pleasant, positive working environment, which benefits your company at the end of the day.

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